Action signs for its first Brăila store, at Brăila Plaza

Action, the Dutch non-food discounter, has signed for its first store in Brăila, joining the retail-park line-up at Brăila Plaza.

Action is one of Europe's fastest-growing retailers — past 3,300 stores across 14 countries, with 384 openings in 2025 alone — and is expanding rapidly in Romania since its market entry. Its arrival brings a proven traffic-driver to the scheme and a first-to-market format for the city.

For Brăila Plaza, the signing reinforces the park's anchor-led strategy: strong food anchors already trading, complemented by the discount and convenience brands shoppers visit weekly.