dm opens at Brăila Plaza on 3 December

dm drogerie markt is coming to Brăila Plaza, the retail park developed, built and operated by NestPlus at Strada Industriei 17M, in the north of Brăila. The German drugstore chain opens its store on Thursday, 3 December 2026, together with the park. From 3 to 5 December, according to dm's opening poster, all products in the Brăila store are 15% off, while stocks last; the discount cannot be combined with other promotions, and infant formula is excluded for legal reasons.

At Brăila Plaza, dm brings the drugstore category to a park built around everyday shopping. Kaufland and Lidl already trade on the same site, and the line-up includes international fashion, home and discount chains, a pharmacy and a food court. Shoppers can pick up personal care, cosmetics, detergents and baby products on the same trip as the weekly food shop. Brăila is not new ground for dm. In November 2008, Ziarul Financiar reported that the chain was about to open its first two stores in the city, and dm's own store finder now lists two units in the Brăila area. The new store takes the brand to the north of the city as well.

dm's story began in 1973 in Karlsruhe, where Götz W. Werner founded the company. Today dm-drogerie markt operates in 14 European countries. In the financial year to 30 September 2025, the group reached 4,189 stores and 93,426 employees, with gross sales of €19.197 billion, up 8.2%. Germany remains its home market, with 2,154 stores and €13.279 billion in sales. Across the other 13 countries, sales rose 12.1% to €5.918 billion.

dm entered Romania in 2007 with a first store in Timișoara, which is still home to dm România's head office. The network has grown steadily since. According to Ziarul Financiar, it was due to reach 11 stores by the end of November 2008, and the 100th store opened in Ploiești on 13 December 2018. At the end of the 2024–2025 financial year (30 September 2025), dm had 167 stores, after 18 openings and eight renovations over the previous twelve months. According to the company, in October 2026 the network had more than 170 physical stores and over 2,000 employees. Its first Romanian distribution centre was completed in October 2018, an investment of around €13 million. As of January 2026, the company ran a warehouse in Timișoara and seven hubs across the country, developed with its logistics partner.

The range rests on four pillars: health, beauty, home care and baby products. Beauty accounts for the largest share of sales, according to Cristian Crișan, administrator of dm România (January 2026). Manufacturer brands take about three quarters of shelf space, and dm adds 31 own brands, among them Balea, alverde, Denkmit and dmBio, which account for around 40% of sales. Since 2022, the "mereu avantajos" concept has guaranteed that prices on all products stay unchanged for at least four months. Beyond the stores, customers can use the online shop, the "dm-ul meu" app and Ridicare Expres, which lets them collect online orders from the store within 90 minutes.

In the 2024–2025 financial year, dm România reported turnover of 2.156 billion lei, up 21.77%, and invested more than 120 million lei, including in its Timișoara head office and its warehouse. Online sales grew by more than 50%. In January 2026, Crișan said dm would invest more than 120 million lei in the next financial year, had 50 contracts under negotiation and expected to open more stores in 2026 than the 18 of the previous year. He describes dm as going "somewhat against the current" by expanding into larger stores that combine the specialist-store experience with the efficiency of a discount model. This year's openings include Colosseum Mall in April and ParkLake in September, both in Bucharest. dm has also announced self-scan checkouts for 2026, starting with a pilot in five stores in Timișoara.

For Brăila Plaza, dm adds a drugstore to the park's everyday offer; with a pharmacy in the park and Kaufland and Lidl on the same site, groceries, medicines and drugstore products are all in one place. A household's regular shopping, from food to cosmetics, detergents and nappies, can be done in a single stop. For the park, it means a brand shoppers know from across the country, with an offer built on stable prices, own brands and services that link the store to online orders.