JYSK is coming to Brăila Plaza

JYSK, the Danish retailer of furniture, mattresses and home furnishings, is coming to Brăila Plaza, the retail park developed, built and operated by NestPlus at Strada Industriei 17M in Brăila. The park opens on 3 December 2026.

With JYSK, the park's offer extends to furniture and home furnishings. Its neighbours include international non-food, drugstore and pharmacy chains, a food court and a gym, and Kaufland and Lidl run their own stores on the same site. Shoppers will have the range JYSK is known for close at hand: mattresses, pillows and duvets, furniture for the bedroom, living room, home office and garden, plus textiles and decor. Brăila is not new territory for the retailer: JYSK opened its second store in the city back in August 2018.

JYSK's story begins on 2 April 1979 in Aarhus, Denmark's second-largest city, where tradesman Lars Larsen opened the first store under the name JYSK Sengetøjslager. In Danish, 'jysk' means 'from Jutland', a word the company links with modesty, diligence and honesty. The first store outside Denmark opened on 31 March 1984 in Flensburg, Germany, as Dänisches Bettenlager, and in April 2001 the stores in Denmark, Sweden and Finland switched to the short name JYSK. Lars Larsen died in August 2019. JYSK is owned by the founder's family and is part of the Lars Larsen Group. Since September 2023 it has been led by Rami Jensen, President and CEO.

JYSK entered Romania in 2007 with a store in Oradea. The network reached 62 stores in August 2018, passed 100 in 2021 and opened its 150th store, in Mamaia Nord, in March 2025. The store that opened on 29 October 2026 at Prisma Plaza, near Craiova, took the network to 168 stores. According to Ziarul Financiar (May 2026), Romania is JYSK's fifth most important country by number of stores, and the company aims to reach 200 stores here.

Under its 'Scandinavian Sleeping & Living' tagline, JYSK's range covers sleep and the whole home: bedroom, bathroom, office, living room, kitchen, storage, hallway, curtains, garden and home accessories, plus seasonal Christmas collections. In the 2024–2025 financial year (September 2024 – August 2025), JYSK Romania's turnover rose 20.7% to 1.39 billion lei, and EBIT rose 32.5% to 245 million lei. Furniture, mattresses, pillows and duvets were its best-selling categories. Alongside its stores, JYSK sells online at jysk.ro, where customers can also reserve products online and collect them in store.

At group level, the 2025–2026 financial year closed with record turnover of DKK 52.3 billion (around 7 billion euro), up 12.9% on the previous year. In the same year JYSK opened 168 new stores, the most it has opened in a single financial year. The group has more than 3,700 stores and webshops in 49 countries and over 34,000 employees. Its 'Customers' first choice' strategy, launched in September 2025 and running to 2028, focuses on expansion in the countries where JYSK already operates and on getting closer to customers in Europe's major cities. According to Economedia (May 2026), JYSK plans up to 100 new stores in large European cities over three years, Bucharest among them. From 1 January 2027, subject to regulatory approvals, JYSK is set to take over the 25 stores in Kosovo, Albania and North Macedonia that a franchise partner runs today. In spring 2027 it plans to open its first stores in the Republic of Cyprus. The full annual report is due on 26 November 2026.

For Brăila Plaza, JYSK brings furniture, mattresses, textiles and home decor into the park, on the same site as Kaufland, Lidl, the non-food stores and the food court. For shoppers in Brăila, a new mattress, a piece of furniture or seasonal decorations will fit into the same trip as the everyday shopping.