MR.DIY is coming to Brăila Plaza

MR.DIY, the Malaysian home and DIY retailer, is coming to Brăila Plaza, the retail park NestPlus is developing, building and will operate on Strada Industriei 17M in Brăila. The park opens on 3 December 2026. On 12 November 2026, MR.DIY listed the Brăila Plaza store on its official website as its eleventh in Romania.

The store will be in the park's gallery, among home, fashion, drugstore and pharmacy brands such as JYSK, Action, TEDi, PEPCO, dm and Dr. Max, while Kaufland and Lidl trade from their own stores on the same site. Shoppers get a wide range of everyday goods at low prices, from tools and electrical accessories to homeware, stationery and toys, a few steps from the weekly shop. It will also be MR.DIY's first store in Brăila. The network's other ten are in Pitești, Sibiu, Bucharest, Iași, Constanța, Oradea and Bacău.

MR.DIY's story began in July 2005 in Kuala Lumpur, with a small hardware shop on Jalan Tuanku Abdul Rahman. The group listed on the Main Market of Bursa Malaysia on 26 October 2020, when it had 674 stores under three brands in Malaysia and Brunei. The offering raised about RM1.5 billion and was Malaysia's largest IPO that year. Abroad, the brand expanded across Southeast and South Asia and into Turkey and Spain. In October 2024 it announced its entry into Poland, its 13th country, and South Africa followed about a year before Romania. According to Economedia and Wall-Street.ro (July 2026), MR.DIY operates more than 5,700 stores in 15 countries.

In Romania, the local company was set up in August 2023. The first store opened on 14 March 2026 at the Supernova shopping centre in Pitești, making Romania the brand's 15th country and its third in the European Union, after Spain and Poland. The network then reached Sibiu and Bucharest. The first store in the capital opened in May at Grand Arena, and by July a second was open at Colosseum Mall, with more than 800 m² and an investment of almost €500,000. In August MR.DIY opened its sixth and seventh stores, at Iulius Mall in Iași and at the TOM shopping centre in Constanța. This autumn it announced stores in Oradea, in Bacău and a second one in Iași, and Brăila Plaza is the eleventh.

The format rests on range and price. A store carries about 10,000 products on average, in ten categories: tools, home, electrical goods, furniture, car accessories, stationery and sport, toys, gifts, computer and phone accessories, and jewellery and cosmetics. The slogan is “Always Low Prices”. The company's stated mission is to give every customer everything they need, every day, at always-low prices. According to the company, most MR.DIY stores average close to 1,000 m².

The plans for Romania go much further. In January 2026, Ziarul Financiar quoted Cătălin Secăreanu, who leads MR.DIY's development in Romania: the company planned at least 10 stores in 2026 and at least 30 in 2027, with an investment of about €500,000 and around 10 jobs per store. In the long term it aims for up to 500 stores in the country, and at retailArena in June he put that horizon at five to ten years. Demand outpaced expectations: when the Grand Arena store opened, “we ran out of stock”, he said. Poland is the company's hub for expansion into Central and Eastern Europe, Romania included. Near Łódź, the warehouse space it rents has grown from 5,000 m² in 2024 to 27,000 m², according to Economica.net (August 2026).

At Brăila Plaza, MR.DIY rounds out the home and DIY offer with a low-price format for the small purchases of everyday life: a light bulb, a screwdriver, storage boxes, school supplies. It also gives shoppers one more reason to stop at the park, next to Kaufland and Lidl. For the retailer, Brăila is a new city in a network that has announced its eleventh store less than eight months after its first in Romania.