Sinsay is coming to Brăila Plaza

Sinsay, the fashion brand of Polish group LPP, is coming to Brăila Plaza, the retail park developed, built and operated by NestPlus at Strada Industriei 17M in Brăila. The park opens on 3 December 2026.

The store will be in the park's gallery, alongside other fashion and footwear brands such as PEPCO and Deichmann and everyday stores such as dm, Dr. Max and TEDi. Kaufland and Lidl are already open on the site. Shoppers in Brăila will be able to buy affordably priced clothes for the whole family on the same trip as the weekly shop, with free parking right in front of the stores.

Sinsay is the youngest of the five brands owned by LPP, a Polish family company headquartered in Gdańsk whose history goes back to 1991. The group is still led by its co-founder, Marek Piechocki, as CEO, and also runs Reserved, Cropp, House and Mohito. Sinsay opened its first stores in Poland on 1 March 2013. LPP calls it the main driving force behind its expansion: the Sinsay network passed 2,300 stores at the end of 2025, and according to LPP (September 2026), nearly 2,700 of the group's more than 4,000 stores are now Sinsay stores.

Sinsay entered Romania in September 2014, with a first store at AFI Palace Ploiești. Its expansion has accelerated strongly in recent years. From 25 stores at the end of 2020 and 41 in 2021, the network reached 245 in June 2026 and 260 at the start of September, after openings in Satu Mare and at Plopeni Retail Park. That meant 15 new stores in less than three months over the summer, in cities such as Sibiu, Sfântu Gheorghe and Galați and in smaller places such as Dumbrăveni and Liești. According to Wall-Street.ro (October 2026), stores at Jumbo Center in Bucharest and in Vânju Mare took the network to 263. A store opened in Gătaia on 23 October, and three more openings, in Sighetu Marmației, Craiova and Adjud, were planned for 29 October.

Sinsay sells clothes for women, men and children at affordable prices. The women's collection mixes seasonal trends with classic cuts and includes a maternity line. The men's range covers everyday T-shirts, hoodies, shirts and jeans and also has a sports collection, SNSY Performance. For children, it covers every stage from babies to teenagers. There is also a home section, pet accessories, and make-up and skincare. According to LPP, all Sinsay cosmetics lines are produced in Poland. Sinsay Club was the first loyalty programme in the LPP family.

In Romania, Sinsay is run by LPP România Fashion, a company set up in 2007 that also runs the group's other four brands. According to Wall-Street.ro (June 2026), the company's 2025 turnover was almost 2.4 billion lei, 19% higher than the year before. In July 2026, LPP opened a 56,000 m² distribution centre near Bucharest, run by LPP Logistics, which supplies the group's stores in Romania, Bulgaria and Greece. In its first phase it can serve more than 450 stores, rising to 900 after an extension planned for early 2027. Across the group, LPP opened 351 stores in the first half of 2026, 314 of them Sinsay stores. In early 2027 Sinsay is due to take LPP into Montenegro, the group's 48th market.

At Brăila Plaza, Sinsay adds affordable fashion for the whole family to a park built around everyday shopping. Its neighbours include JYSK, Action, dm, Deichmann, PEPCO, TEDi, MR.DIY and Dr. Max, next to Kaufland and Lidl, while Burger King and Spartan provide the restaurants.