TEDi is coming to Brăila Plaza

TEDi, the German discount chain for everyday non-food goods, is coming to Brăila Plaza, the retail park developed, built and operated by NestPlus at Strada Industriei 17M in Brăila. The park opens on 3 December 2026.

At Brăila Plaza, TEDi's neighbours will be national and international chains in discount, fashion, footwear, home, drugstore and pharmacy, along with the restaurants in the food court, and Kaufland and Lidl are right next door. Shoppers can pick up household goods, stationery, toys or decorations on the same trip as the weekly shop, with free parking in front of the stores. TEDi is already present in Brăila: the store locator on the company's website lists a store in the city.

TEDi was founded in 2004 in Dortmund, Germany, where it is still headquartered. Growth came quickly. The first financial year closed with around 120 stores across Germany, and in May 2011 the company opened its first store outside the country, in Graz, Austria. According to the company, TEDi had more than 3,700 stores in 15 European countries in May 2026. Its stated goal is 5,000 stores by 2029, and in the long term it sees potential for up to 10,000.

TEDi entered Romania in March 2022, with its first store in Baia Mare. The network then expanded quickly, to 32 stores in December 2023, 42 in June 2024 and 82 according to Economica.net (May 2026). Revenue followed the same trend. It rose from 4 million euro in 2022, the first year in the market, to more than 55 million euro in 2025, up 44% on 2024, according to Ministry of Finance data cited by Economica.net. At the end of 2025 the company had 550 employees in Romania.

TEDi is a non-food discounter with a very wide range under one roof: party supplies and gift wrap, home and decor, toys, crafts and DIY, stationery, household goods, drugstore and cosmetics, accessories, leisure and outdoor, and pet supplies. According to the company, the range runs to more than 16,000 items, both branded and private-label, and includes 300 trend items every month.

In the 2024/2025 financial year TEDi passed 3 billion euro in gross sales for the first time, opened more than 400 new stores across Europe and grew to more than 36,000 employees. Alongside the expansion, the company has launched a Europe-wide rebranding. The new store concept brings clearer prices directly on the shelves and a new customer-guidance system. It also brings a refreshed TEDi bear, the brand's mascot, and TRENDI TODAY, a shelf that each month features new trends and products that have gone viral on social media.

At Brăila Plaza, TEDi covers everyday non-food discount, from household goods and stationery to toys and decorations. It gives the park a store for small, frequent purchases.